For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of thei...(展开全部)

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new d...(展开全部)

This edited volume addresses the important issue of negotiating with terrorists, and offers recommendations for best practice and processes. Hostage negotiation is the process of trying to align two often completely polarised parties. Authorities view hostage taking as unacceptable demands made by unacceptable means. However terrorists view their actions as completely justified...(展开全部)

A series of closely interrelated essays on game theory, this book deals with an area in which progress has been least satisfactory-the situations where there is a common interest as well as conflict between adversaries: negotiations, war and threats of war, criminal deterrence, extortion, tacit bargaining. It proposes enlightening similarities between, for instance, maneuvering...(展开全部)

A series of closely interrelated essays on game theory, this book deals with an area in which progress has been least satisfactory-the situations where there is a common interest as well as conflict between adversaries: negotiations, war and threats of war, criminal deterrence, extortion, tacit bargaining. It proposes enlightening similarities between, for instance, maneuvering...(展开全部)

David Evans and Mark Peattie's new "Kaigun: Strategy, Tactics, and Technology in the Imperial Japanese Navy, 1887-1941" represents the most comprehensive effort to date to describe the doctrinal changes the IJN went through from its inception to its ruin. The work traces the evolution of Japanese naval thought through three major wars, and clearly describes how the lessons that...(展开全部)

CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigoro...(展开全部)

How did Americans come to quantify their society’s well-being in units of money? In our GDP-run world, prices are the measure of not only goods and commodities but our environment, communities, nation, even self-worth. Eli Cook shows how, and why, we moderns lost sight of earlier social and moral metrics that did not put a price on everyday life.

Review "This book traces the processes that resulted in military strategies in 17 cases, ranging from ancient Greece and Rome to American nuclear strategy...Each essay is self-contained, and academics searching for brief but expert analyses of strategic case studies for teaching purposes will welcome this book." Foreign Affairs "...the essays, including those on Israel and the ...(展开全部)

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transitio...(展开全部)